Ukukhuluma nabantu abakhona

Leli sonto lishicilelwe ku-Directions Magazine inkulumo enomusa u-Ernesto Ballesteros wenkampani iTuent, enemibuzo ye-6 kuphela eletha okuqukethwe okubalulekile kumphakathi we-geospatial.

I-Tuent iyinsizakalo entsha, phakathi kokunye, enikeza ithuba lokusetha ama-dashboard ezindawo. Akuthathi isikhala esiningi ukuze amamephu abekwe ku-inthanethi, ahlanganiswe nedatha yezibalo futhi axhunyaniswe namatafula e-Excel. Okwamanje, le nsizakalo iyatholakala e-United States, Mexico naseSpain, kepha ngenxa yokuqanjwa kwayo okusha, ukuzimisela kwayo nejubane lapho ibilokhu ihlanganisa khona amabalazwe avela kwamanye amazwe, ngiyaqiniseka ukuthi izokhula kakhulu; Baze babe nokuvulelwa kwabalingani abafisa ukubamela kwamanye amazwe.

Izinkampani, ohulumeni basekhaya noma amaqembu ezepolitiki, kungenye indlela engeke ihlulwe, ngoba ngomzamo omncane ungasebenzisa ithuba lokumaketha umhlaba, nakho konke okusefwini. Kukhona inguqulo yamahhala ebizwa ngokuthi i-Tuent mahhala; Kulabo abalindele okungaphezulu, i-Tuent premium, ngenkonzo yayo kungenzeka ukuhlanganisa hhayi kuphela amamephu abonakala kunguqulo yamahhala kanye nekhono lokwenza ngokwezifiso abasebenzisi, ukufinyelela noma izindawo ngomunye umhlaba.

Ngokuqinisekile ngesikhathi bazobe sebedala izinsizakalo ezintsha ezenzelwe imikhakha ethize, njengoba kunjalo nesisetshenziswa semithi yezokwelapha lapho inkonzo yeGeofarma ihamba kahle khona.

Ngishiya impendulo yokuqala, njengesibonelo okufanelekile ukufunda ngokugcwele.

I-1. Ubani othukile? Ingabe uvela emakethe yezobuchwepheshe noma emakethe ethi Geotechnological?

Singabantu inkampani encane enenhloko enkulukazi yaseSpain, eyakhiwe ithimba lomuntu eliyinto ejwayelekile ukuthi sonke sizinikezele njalo emhlabeni we-geotechnical, nakuba ngezindinganiso ezahlukene. Abanye, njengoba kunjalo nami, saqala ekukhiqizeni idatha ye-cartographic yezokuPhathwa koMphakathi ezahlukene (i-Cadastre, Imiphakathi Ezimele, njll), futhi kamuva sazinikezela ekuhlaziyweni kwe-GIS. Umnyango wezokuthuthukiswa wenziwe ngabahleli abavela kakhulu ezweni jikelele. Umqondisi wethu Omkhulu, uMnjiniyela wezokuThintana, naye wayephethe isikhundla esiphakeme ezinkampanini emkhakheni wakhe esikhathini esidlule, ngokukhethekile ekusetshenzisweni kwezixazululo ezisetshenziswayo ze-geospatial.

Lena yimibuzo elandelayo eyabuzwa, ukuthi ngaphandle kokungabaza ukubona intambo ephelele, wanezela kwingxoxo eyedlule I-Geomarketingspain Ungaba ne-panorama ekhuthazayo yemizamo ephumelelayo ensimini ye-geospatial.

2. Abafundi bethu abaningi bangabathuthukisi noma abahlaziyi emkhakheni we-Geospatial futhi cishe bahlala benentshisekelo “kukuqina” kwale mikhiqizo. Iyiphi inkundla yobuchwepheshe oyisebenzisayo? Ingabe uhlele ukuthuthela kuzixazululo zokukhokha? kuyinkimbinkimbi kangakanani ukuhlanganisa abafundisayo nezinye izinsiza zedatha yenkampani?

I-3. Izentuthuko zezobuchwepheshe ezisekelwe kuGeomarketing zingakhonza izinhlobo eziningi zebhizinisi. Uhlobo luni lomthengi ofuna ukulufinyelela? Ingabe amaklayenti akho adinga ulwazi oluthile lwezobuchwepheshe ukuze kusetshenziswe amasevisi wakho?

I-4. Kulabo maklayenti abonakalayo abangakakudziwa Ngabe hlobo luni lwezinsizakalo ezitholayo? Ungasithuthukisa yini uhlobo oluthile lwamanani?

I-5. Wena osuvele ujwayele imakethe, yenza amaklayenti akho azi Geotechnologies noma nguwe owayekade wenza umzamo wokwazisa amathuba abo?

I-6. Njengoba usuvele ukhulume, usufeze lolu hlobo lwezinsizakalo ezivela ku-2006. Ngisiphi isigaba sokuthuthukiswa komsebenzi wakho? Ubona kanjani ukuthi lolu hlobo lwezinsizakalo ze-GEO luzoshintsha esikhathini esizayo? Ingabe uhlela ukuphakamisa izixazululo zeselula ngokusekelwe geomarketing?

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