I-Geomarketing vs. Ubumfihlo: Umthelela we-Geolocation kumsebenzisi ojwayelekile

Kusukela ekusungulweni kwayo embonini yokukhangisa, geolocation sekube umqondo osemfashinini, uthathwa njengenye yezinzuzo eziyinhloko zamadivayisi eselula, uma kuqhathaniswa nama-PC, ngokombono wabakhangisi.

Kodwa-ke, inkinga yobumfihlo ixoxwa, okuyinto, ngokusho kwabanye, ithinteka yi-geolocation ngokwayo. Kamuva, sizokhuluma ngokufishane ngale ndaba.

Ukusetshenziswa kwe geolocation ku ukumaketha kweselula

Elinye lamathuba anikezwa ukumaketha kweselula ukuthi amabhrendi angasebenzisa ubuchwepheshe be-geolocation ukufinyelela abasebenzisi ngemilayezo efike ngesikhathi kumadivayisi abo. Umgomo omkhulu uwukuheha amakhasimende kumkhiqizo ukuze kuvalwe ukuthengisa. Kodwa-ke, kulula ukuveza ukuthi i-geolocation ibambezelekile ukusuka.

Noma kunjalo, kunezici ezithile eziye zazuza ukuma kwazo, ngokubonakalayo zibonakala:

• I-boom yezinhlelo zokusebenza: Ngokujwayelekile, ulwazi olusekelwe endaweni alukwazanga kalula noma njalo.

Ukwanda kokusetshenziswa kwezinhlelo zokusebenza zamaselula kanye, ngaphezu kwalokho, ukwanda kwenani lezinhlelo zokusebenza ezisebenzisa ulwazi lwendawo ukusebenza (izindawo zokudlela zendawo Amabalazwe e-Google, isibonelo), kuholele kubasebenzisi, ngokuningi nangaphezulu, bezimisele ukwabelana ngaleyo mininingwane.

Manje, kulula kakhulu kubasebenzisi ukuvula noma ukuvala ukwabelana ngendawo, ngokuvamile ngokuchofoza kanye. Kuyinto elula ebangele ukuthi uhlu lokukhangisa olubekwe endaweni lukhule kakhulu.

• I-Geomarketing ngesikhathi sangempela: los Izimakethe zangempela-sikhathi ziye zaholela ekuhlanganiseni okukhulu kwezinhlobo ezahlukene zokusungula ngezingxoxo ezimbalwa zokukhangisa, njengendlela yokungena ezikhangisweni eziningi ze-App.

Ngenxa yalezi zici ezimbili (i-boom yezinhlelo zokusebenza kanye ne-geomarketing ngesikhathi sangempela), manje kungenzeka ukuthi uqalise imikhankaso esekelwe geolocation, Okukhulu ngokwanele ukuze kuphumelele kakhulu ekukhangiseni.

Abasebenzisi manje bangathola ngokwemvelo imikhankaso yokukhangisa ecabangela indawo yabo, kuyilapho bephequlula izinhlelo zokusebenza.

I geolocation Ingabe kuthinta ubumfihlo?

Abantu, namuhla, basebenzisa amathuluzi amasha angabonisa izindawo zabo futhi, ngaphezu kwalokho, bangathatha izithombe, ngesikhathi sangempela, ngalokho abakwenzayo, bacabanga futhi / noma badinga. Noma kunjalo, futhi ngokubona kwabanye, i-geolocation ihlasela ilungelo elingcwele lobumfihlo, elibizwa nangokuthi "ilungelo lokungasese".

Yiqiniso, kunezinhlelo zokusebenza, ezifana Google Earth, lokho kuphela okuyisiqondiso futhi, hhayi ngempela, ukuhlasela.

Kunoma yikuphi, i-mpikiswano iyaqhubeka ngokuphathelene ne-geolocation kanye namandla ayo okulimaza abasebenzisi, njengoba behlasela ubumfihlo babo, ngokwemiphumela yezifundo ezithile lapho ukukhathazeka kwabo ngokungazikwazi ukuzithokozisa kubonakala. kusho ubumfihlo.

Imiphumela yeminye uphenyo, yembula ukuthi abangaphezu kwesigamu sabantu abanamadivayisi eselula geolocation, bakhathazeka ngokulahleka kobumfihlo, ngokusebenzisa izici zabo zokwabelana ngendawo.

Phakathi kwesinye sezifundo, ikakhulukazi eyenziwa yi-Webroot yenkampani yokuphepha, abanikazi be-1.500 bamadivayisi abanekhono lokusebenzisa i-geolocation babuzwa, kuhlanganise nabantu base-624 e-United Kingdom.

Izingozi ze- geolocation

Esinye sezimo ezibonisa umthelela wohlelo kubasebenzisi ukuthi ngaso sonke isikhathi baveza indawo yabo, abakwenzayo, abakuthengayo futhi, cishe, bamemezela ukuthi baku-ATM bakhipha imali, nakuba bezokhipha imali. bangantuli abakwenzayo.

Kodwa ngokusho kochwepheshe, akukhona mayelana nezinhlelo noma i-hardware, kodwa ngabasebenzisi ngokwabo, ngoba yibo okufanele baqaphele idatha abayinike khona kanye nomthelela ongabawo ekuphileni kwabo.

Futhi lokhu akukwenzeka nje kuphela geolocation kodwa, futhi, ngezinye izindlela ezivumela ukusetshenziswa kolwazi, okumele kube ngaphezulu komuntu siqu nobudlelwane obuseduze. Njengoba nje kuthatha futhi kusekhona imfundo ekusetshenzisweni kwe-Facebook, ngokunjalo kungaba nalesi simiso seendawo.

Lokhu kungokukhathazeka kwamanje, njengoba abantu abaningi bengazi ukuthi lezi zinsizakalo ziyini, bangaki abantu abazi ukuthi izithombe ezithathayo kufanele zishicilelwe, njengendlu entsha, nazo zonke izinto nekheli layo.

Konke kunciphisa lokho, ngaphambi kokudalula konke okwenziwe, okubaluleke ngempela ukuphepha komuntu ngamunye (umsebenzisi we-geolocation), ukuze ugweme izimo eziyinkimbinkimbi ezingagwenywa, empeleni. Kungenzeka-ke ukuvikela ukulondeka ngokuvikela ubumfihlo.